For Tinted Beauty Lounge, we represented the “Lady of the Sea” concept by celebrating femininity, women’s beauty, and the restorative experience of self-care. The identity translates that sense of gentle luxury across the brand’s physical touchpoints.

We developed the visual identity through illustration and packaging inspired by Greek mythology and Art Nouveau, balanced with serene, comforting neutrals. The work spans branding, packaging, a mosaic art piece, and uniforms.